Sony are struggling to find a price for the PS5. The high production costs, which are estimated to be around ~£345 per console, mean Sony may have fo fall back on an old method to make profit of their newest console. (Image credit: LetsGoDigital) What did they do before? With the PS3, they ended up selling the console at a loss due to the new technology it had, but made up for this loss in the sale of games. The PS4 followed a similar suit, costing $381 to manufacture and was sold for a base price of $399. However, their profit margin was drastically increased by the large library of games. What does this mean now? Other reports suggest that Sony is waiting for the Xbox Series X to be released for them to decide a competitive but profit-making price for the PS5. However, the PS5 may follow the old route of selling the console at a loss, but making up for that loss in game sales. STR